SYNC – Destin, Florida

By February 27, 2017Events

February 24-27

I came across this company while at WPPI called The Bare Box (http://thebarebox.com/). Josh Walker (the founder) created a clean, simple print on site system where people can take photos with their smartphones and post to Instagram using a preset hashtag, and out comes a print. The box is clean, and ready for your company branding. It’s basically a self-serve photo booth, and you can also use some of the print real estate for additional advertising. Josh sent us a printer and set up the system for us to take to SYNC and display in our booth. We created a “rock star” backdrop and planned for attendees to be able to snap a selfie, promote Reedy at SYNC via Instagram and get $25 in lab credit. Things don’t always work out as planned. The hot spot sent with the printer wasn’t strong enough to gather enough signal. On the bright side, we still had a cool backdrop and a slick printer box to display along with a few new lab products.

 

 

This year we decided to promote e-products. This past November, we started offering Social Media Marketing services to our customers. We have 2 plans to choose from, Basic & Premium. We develop content based on specific customer needs and post to their Facebook & Instagram accounts (if they choose so).

We also created video books… a product which allows photographers to marry stills and video all into one product. Some of the sample books we produced:

  • 4D Ultrasound
  • Luxury Real Estate
  • Wedding & Video Recap
  • Santa Experience
  • Youth Sports Marketing Book

We have many more ideas and welcome yours, feel free to comment!

SYNC was a very unique conference. The setting is picture perfect and gives you that vacation vibe. I heard it many times while there “It’s like a vacation with all of your photographer friends!” Darty and his family did a really great job making us feel we were attending “the event of the year”.

Author Lisa Mallis

Lisa is a wife to Rob, and mother of 2 daughters – Carly, 7 & Caitlyn 5. She enjoys live music, kitchen dance parties, martial arts, cooking, singing and playing guitar. She is also a diehard Jacksonville Jaguars fan and just recently gave up her season tickets for annual Disney World passes. Lisa Mallis’ passion for the photographic industry began 18 years ago as a graphic designer at a small service bureau. She’s worked alongside of high volume photographers establishing new sales plans and workflow improvements. Lisa has helped many photographers turn their unique vision into reality by creating marketing materials, web sites, social marketing plans, products and by simply bringing new ideas to life. Lisa’s strength lies in her amazing network of professional photographers & vendors. Her goal is to inspire and motivate photographers to achieve their goals through branding, networking and sales training.

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