I made this cool infographic explaining the millennial consumer phenomenon. Many industries caught onto this years ago, but I feel like some our photographic community could be a little behind. While industry leaders continue to develop software to try and bridge this gap quickly, revenue is bleeding out quickly. The wedding and portrait industry saw the decline first, when the millennials were getting engaged, married and having babies. Today, their babies are now school aged children. The volume market (sports and school photography) is experiencing both a decline in photo day participation and sales. And this is just the beginning.
Are you connected on Social Media? Does your business have a Facebook? What about Instagram? Snapchat? Do you know what content to post and how to reach your target market?
Do this exercise for a moment. Grab your smart phone, and open your email. How many unread emails do you have? Now open your Facebook/Instagram. How many unread notifications do you have?
The way we communicate is changing… rapidly.
