The End of Cash

By April 26, 2017June 1st, 2017Ideas

I think this is a crazy important topic in the world of small business, especially photography.  Ask yourself the following questions:

How do you make your deposits? Through an app, website, ATM or at your local branch?

When you make your deposits, do you withdrawal a cash allowance?

What do you use that cash allowance for? Field trips? Bar tabs? Personal shopping?

What form of money do you use to make most of your everyday purchases? Cash, credit or check?

Do you acknowledge cash earned as a personal bonus, or do you add it to your budget?

Yes folks, the end of cash is upon us.

The fact is, we have to adapt our businesses to this change. Is accepting cash only, hurting your sales? Probably. Are you scared of the change? Maybe.  Does cash mean different things to different demographics? ABSOLUTELY. But I want you to think about your main demographic for a minute. Then I want you to read this article posted on March 31st:

Author Lisa Mallis

Lisa is a wife to Rob, and mother of 2 daughters – Carly, 7 & Caitlyn 5. She enjoys live music, kitchen dance parties, martial arts, cooking, singing and playing guitar. She is also a diehard Jacksonville Jaguars fan and just recently gave up her season tickets for annual Disney World passes. Lisa Mallis’ passion for the photographic industry began 18 years ago as a graphic designer at a small service bureau. She’s worked alongside of high volume photographers establishing new sales plans and workflow improvements. Lisa has helped many photographers turn their unique vision into reality by creating marketing materials, web sites, social marketing plans, products and by simply bringing new ideas to life. Lisa’s strength lies in her amazing network of professional photographers & vendors. Her goal is to inspire and motivate photographers to achieve their goals through branding, networking and sales training.

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