Many of us are posting on our social media business pages, but are we “doing it right”? Much like any other marketing plan, your social media presence needs a plan. It needs structure, goals and a strategy designed to achieve your desired results.

A friend of mine recently attended a workshop. He shared with me valuable information: think of your social media advertising how you’d think of TV advertising, especially the investment ($$$) you make. Our desired audience no longer watches TV commercials in our new “on demand” society. How else are we going to target them? Social Media, of course! While they are scrolling to get their latest friends and family updates, or surfing for news Facebook pages you can easily slip in and connect and engage your audience. It’s MORE valuable than a TV ad.

So what are some common goals of business pages?

  • Share content quick and easy
  • Build relationships, and stay engaged
  • Increase your website traffic
  • Rank higher in search engines
  • Gain insights so you can create custom, effective campaigns
  • Establish your brand and create brand loyalty
  • Generate more leads, so you can convert into more sales

We can help reach your goals.

Author Lisa Mallis

Lisa is a wife to Rob, and mother of 2 daughters – Carly, 7 & Caitlyn 5. She enjoys live music, kitchen dance parties, martial arts, cooking, singing and playing guitar. She is also a diehard Jacksonville Jaguars fan and just recently gave up her season tickets for annual Disney World passes. Lisa Mallis’ passion for the photographic industry began 18 years ago as a graphic designer at a small service bureau. She’s worked alongside of high volume photographers establishing new sales plans and workflow improvements. Lisa has helped many photographers turn their unique vision into reality by creating marketing materials, web sites, social marketing plans, products and by simply bringing new ideas to life. Lisa’s strength lies in her amazing network of professional photographers & vendors. Her goal is to inspire and motivate photographers to achieve their goals through branding, networking and sales training.

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